Our Story

Vital Range: Where the Cross Stands, the Herds Roam, and Freedom Rings

Our story begins with FAITH: faith in God, faith in hard work, and faith in the enduring spirit of America. We believe this country was built on the backs of ranchers, farmers, and families who rose with the sun, prayed over their land, and taught their children to do the same. Vital Range was born to honor that heritage: the red, white, and blue that waves over open pastures, the cross that stands at the center of it all, and the rugged determination that has always kept America moving forward.

My grandfather instilled these values in me when I was very young, but beyond that scope, he was more than just a grandfather and had a far larger impact. He was a rancher and teacher, he was a mentor, a guide, and a steady hand in the lives of countless young people. As a lifelong FFA teacher, he didn’t just teach about livestock or farming, he taught about grit, respect, and the responsibility we all carry to care for the land and each other. He showed his students and his family that agriculture isn’t just an occupation; it’s a way of life, tied to faith, hard work, and community.

When he passed, his family, former students, and colleagues came together to create scholarships in his name. That act alone spoke volumes, proof that one man’s devotion to agriculture and young people had ripple effects far beyond his own classroom. His life was a reminder that true legacy isn’t measured by wealth or accolades, but by the lives you touch and the values you instill. That spirit, his spirit, is what fuels Vital Range.

This brand was built to carry forward that same vision: honoring the land, supporting the people who work it, and ensuring the traditions that shaped us never fade. Vital Range isn’t just about apparel; it’s about a mission. We aim to bring ranchers, farmers, veterinarians, hunters, anglers, and all who live by the land together under one banner: respect for God’s creation and the life it sustains.

As we grow, our dream is to use Vital Range profits to give back, funding scholarships for the next generation of leaders who will carry the torch forward. Just as my grandfather invested in the lives of his students, we want this brand to invest in the future of agriculture and the rural way of life. 

But our mission doesn’t stop there. We believe that agriculture and conservation are not separate paths but parts of the same journey. Ranchers and farmers have always been stewards of the land, the same land that feeds cattle, shelters wildlife, and gives life to all of us. By supporting conservation projects that protect habitats, restore grasslands, and keep rivers clean, Vital Range seeks to ensure that both herd and habitat thrive together.

We also commit to giving back to Christian ministries that share the Gospel and to organizations that defend the freedoms that make this traditional way of life possible.

We don’t want Vital Range to simply be another brand. We want it to be a movement, one that reminds people of the backbone of America, celebrates the men and women who live close to the land, and invests in a future where the range stays alive.

At Vital Range, we stand unapologetically for faith, freedom, and the future of rural America. Our mission is rooted in the belief that this nation was blessed by God and that we are called to be faithful stewards of the land, the livestock, and the legacy we’ve been given. Every shirt, every hat, every piece we create is a quiet pledge to protect the values that built this country: faith in God, love of family, respect for hard work, and pride in the stars and stripes.

When you wear Vital Range, you carry more than a brand. You carry a banner of faith and patriotism, a reminder that this land is worth fighting for, its people are worth investing in, and its future is worth preserving. Together, under God, we can keep the range and the American spirit alive.